Deptt. Of Journalism & Mass Communication, Maharishi Dayanand University, Rohtak - 124001, (Haryana)
The Indian society is a complex social system with different caste classes’ creeds and tribes. The high rate of illiteracy added to the inadequacies of mass media to reach almost 80% of people who resides in village. In spite of the national literacy missions and campaigns, over 350 millions remain illiterate; suspect anything in terms of modernity. To them mass media prove too glamorous impersonal and unbelievable in context with the villagers’ could not only see and here but also even touch. The proposed study is an attempt to ensure the use of Traditional media to reach the common people in the process of change and development of the country.
