1Dept. of Advtertising Management & Public Relations, Guru Jambheshwar University of Science & Technology, Hisar, (Haryana). (e-mail: sunaina_gju@yahoo.co.in)
2Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hisar, Haryana. (e-mail: manojdayal5@gmail.com)
More often, women are projected as a commodity or as an object rather than human beings. After several centuries of oppression, depression and suppression, women have woken up to a realization of her actual right and potential as a valuable partner of man. Most of the young people are of the opinion that the negative perception of women in music videos is mainly due to vulgar dance steps, semi-nudity and suggestive gestures towards sex. Further, most of them are of the view that there is excessive use of vulgar non verbal language in these music videos.
