Department of Advertising Management & Public Relations Guru Jambheshwar University Hisar-125001-India, E-mail: Umesharya1973@gmail.com, www.umesharya.blogspot.com
Political news continued to dominate the creative headlines too whereas agriculture news’ share was negligible. The newspapers having biggest circulations were frontrunner in creative headlines too. All newspapers under study accord a decent, easily recognisable and high OTS (opportunity to see) status to such headlines on most important pages. The proposed study is an attempt to find out the new reading preferences regarding news of a daily on different pages.
