This paper is based on the author's doctoral research, carried out at the University of Rajasthan (India). It is argued in this paper that during the post-globalisation period, the global market faces considerable repercussions on conventional trade on the one hand and on business ethics and corporate social responsibility (CSR) on the other. This study of Big Bazaar and Vishal mega marts brings out that the two malls and also the other two, namely Shopper's Stop and Lifestyle, do not allow their functionaries, customers and the people at large to know about business ethics and CSR. In fact, business ethics and CSR are both sort of alien words to the staff members. Profit-driven strategies are the hallmark at the two malls. However, the staff of the two malls are well aware about strategies of attracting customers as they are made to see that ‘customer is king’. Bazaar power, foreign direct investment and CSR would remain the focal themes in the years to come in the Indian economy.
Business Ethics, Bazaar Power, Social Responsibility, Mega Marts
