1Asst Professor,
2Asst. Professor,
3Scientist,
Blockchain technology has become crucial for marketing agricultural and food products due to its ability to ensure transparency and traceability. It enables consumers to confirm the source, quality, and journey of products from farm to table, fostering trust and assurance. By providing an immutable record of transactions, blockchain reduces fraud and counterfeiting in the supply chain. Smart contracts can automate and enforce fair trade practices, ensuring farmers and producers receive appropriate compensation. Blockchain also enhances supply chain efficiency by reducing the need for intermediaries, lowering costs, and speeding up transactions. Additionally, it helps in complying with regulatory requirements by providing accurate and readily accessible records. Authors view that blockchain promotes sustainability, safety, and authenticity in the marketing of agricultural and food products. In this context this introductory paper defines Blockchain Technology, presents its history, features, components, steps in functioning and discusses its advantages and disadvantages.
Agriculture, Marketing, Blockchain Technology, Fair Trade, Supply Chain, Food, IST, Informatics, Land