Role of National Dairy Development Board (NDDB) in creating entrepreneurs in rural Punjab: An evaluation

There is a strong requirement to encourage and train dairy farmers to adopt manufacturing of value-added milk products. The present study was conducted to study adoption of value-added milk products by trainees at commercial level. A total of 150 Punjab Dairy Development Board trainees were selected as respondents. The data was collected using structured interview schedule. Out of six learned products, adoption was highest in case of butter. Increasing income and ample of milk production were the main reasons for adoption. Discontinuation was highest for cream andflavoured milk. High material cost, non-cooperation from family members, not much additional income and high risk in starting the activity were the major reason for non-adoption. Lack of space, inadequate credit facility and high rate of interest on loans were major reason for discontinuation. There is need to support budding entrepreneurs by providing them credit facilities at lower rate of interest.