Impact of organised retailing of fruits and vegetables on neighbourhood traditional marketing in Punjab

This study examined the impact of organised retailing offruits and vegetables on neighbourhood traditional marketing in Punjab. The total sample was of 114 which comprised of organised retailer, unorganised retailer and consumers from Amritsar and Ludhiana districts during the year 2019–20. The sale volume of vegetables and fruits of traditional retailers decreased by 41 per cent and 11 per cent on weekly basis after the opening of organised retail formats respectively. The profit margin of traditional retailers declined by 18 per cent due to a decrease in sale volume and a rise in procurement costs. Availability of products under one roof, digital payment and availability of imported products at organised retailing have attracted the consumers by eventually decreasing the number of consumers visiting traditional retailers.