A Case Study on Marketing Practices of Small Ruminants in Arid Region of Rajasthan

The present study was attempted to comprehend the small ruminant marketing system in Jodhpur district of Rajasthan. The primary data survey was conducted in three clusters viz., Manai, Binjvadia and Balrava of Jodhpur district during 2018-19. The study has covered 60 sheep and goat keeping households with 20 respondents from each clusters of Farmer FIRST programme. A structured questionnaire which had earlier to face the validity to collect the data from the sample respondents. The results of study revealed that majority of respondents (65%) sold their animals when they needed cash for domestic use followed by due to scarcity of feeds and fodder (15%) were the main reason to sell their animals. The marketing of sheep and goats completely unorganized and in the hands of large number of livestock traders and hardly attracted any interest of government. Important marketing channels were petty traders, village collectors and relatives and friends. Farmers were facing the problems of animal marketing. Even in absence of any governmental support for marketing system, they were ready to organize and innovate own inability farmers continuing with the present system of sheep and goat marketing, none of farmer satisfied with the prevailing marketing system of animals. Establishing cooperative societies for marketing of animals in the breeding tract would ensure timely and adequate supply of inputs and channelize the marketing process.

• Existing marketing practices of sheep and goat in Arid region of Rajasthan.

• The marketing behavior of farmers.

• Examine constraints in marketing of small ruminants.