Assessment of effect of consumers’ age on meat consumption pattern and awareness in Ludhiana city

The present study examined effect of age of consumers on consumption pattern, awareness and hygienic practices adopted for meat and its products in various zones of Ludhiana city through contact survey method. A questionnaire/interview schedule was designed comprising questions related to meat consumption, processing pattern, awareness of consumers regarding type of meat and hygiene. A total sample size of 800 respondents was taken and the survey was conducted by dividing Ludhiana city into four imaginary zones, namely; Zone I, II, III and IV by using a random sampling method. Consumers of three different age groups (<25, 25–35, and >35) were assessed and it was observed that irrespective of any age group, the preference for poultry meat was significantly higher. The respondents in younger age group were frequent meat eaters and had higher preference for processed products. More than 80% of respondents in age group of 25–35 years and above 35 years stated that they were unaware of government policies for meat production and export in India whereas, the number was comparatively lower in age group of less than 25 years. It can be concluded that young age groups are more aware of meat production and consumption as compared to older groups.