Marketed Surplus and Factors Affecting Milk Market Outlet Choices in Raipur District of Chhattisgarh

The present study was undertaken in Raipur district of Chhattisgarh. A total of 100 milk producing sample households comprising of 52 small, 38 medium and 10 large herd size categories were randomly selected from the four village viz. Sarkhi and Kolar from Abhanpur block and Farfoud and Shivani from Aarang block. Marketed surplus and disposal pattern of dairy farmers were worked out through tabular analysis while Multinomial Logit Model was employed to analyze factors affecting milk market outlet choice. Among the herd size categories, of the total milk produced marketed surplus ranges from 45% for small category to 76% for large category. Largest share of milk was disposed to Dairy Co-operative Society (DCS) constituting 58.71% followed by consumer (23.57%) and the least (17.71%) to market. Small category disposes maximum quantity of milk to consumer while medium and large category dispose maximum quantity to DCS. Among the different milk outlet choice maximum of the dairy farmers prefer to sell to local consumer directly, followed by DCS and market. Analysis on the factor affecting milk market outlet choices revealed that education, milch animal holding and DCS positively affect the selection of local consumer as a milk outlet choice while land holding and non-farm income negatively affect the selection of consumer as a milk outlet choice. For sale of milk to DCS and market, age of head of household and milch animal holding had a positive effect.