Department of Management, Central University of Rajasthan Kishangarh, Ajmer (Rajasthan), India
Online published on 11 January, 2012.
Online services offer customers a splendid display of benefits such as enhanced control, ease of use and reduced transaction charges. Consequently, online services have grown rapidly and have emerged as a leading edge of service industry. Providing online services in stock & commodity exchanges such as BSE, NSE, NCDEX, and MCX etc. has lead market to become more competitive. This paper covers a comprehensive study on investors’ preferences and satisfaction regarding On- line and Off-line trading in Sriganganagar City of Rajasthan. Results show that there is a meaningful difference between traders’ satisfaction in off line trading and online trading system; moreover, existence of online trading system in stock exchange can raise the degree of traders’ satisfaction. Obviously satisfied traders tend to invest more and more and this is desirable.
