*Department of Management, RKDF Group of Institute, Barkatullah University, Gandhi Nagar, Bhopal.
Online published on 11 January, 2012.
The purpose of the research article is to examine effect of service quality and customer satisfaction on customer loyalty among the group of customers in Indian banking industries. Data has been collected from 298 customers of the Indian banking industries; this study is cross sectional and descriptive in nature. With the help of the result of the study we can say that customer satisfaction is significantly and positively related with customer loyalty customer satisfaction is also to be found important mediator between service quality and customer loyalty. In the last of the study we also have discussed that banking service provider follow right course of action to win customer satisfaction by providing better service quality in order to create loyal customer base.
