Content Analysis of Livestock related Programmes Broadcast by All India Radio, Bareilly

Livestock sector in India needs attention from the policy planners as it has been neglected lately. The study conducted on programmes being broadcast by All India Radio, Bareilly. Content analysis of these programmes revealed that in both the programmes livestock was given less priority. Therefore it is needed to increase the duration of livestock related items. Further speed of presentation of both the programmes need to be improved so that audience can understand the contents of the programme, easily.