Assessment of Extent of Entrepreneurial Success Among the Protected Agriculture Entrepreneurs

The study was conducted to assess the extent of entrepreneurial success among the protected agriculture entrepreneurs in flowers and vegetables production in Pune district of Maharashtra. For measuring the extent of entrepreneurial success special index was developed with relevant twelve components. The results revealed that majority of entrepreneurs had moderate success in their enterprise. While 15% of the respondents were high on the entrepreneurial success scale specially developed for the study. Some of the factors contributing to the extent of success of entrepreneurs were: net income per year, mass media exposure, degree of market expansion, risk orientation and economic motivation.