Attitude of Farmers and Extension Personnel towards Sustainable Groundnut Production in Semi-arid Eastern Plains of Rajasthan

The issue of sustainability have become increasingly important to policy makers, farmers and the public. The present study, especially focuses on the sustainability of groundnut production in Semi-Arid Eastern Plains of Rajasthan, where 200 groundnut producing farmers and 50 extension personnel were identified by combination of simple random and proportionate sampling methods. The outcomes of the study shows that, most of the farmers (80.50 per cent) belonged to the neutral attitude level category. It is further noted that 9 per cent of the respondents fell under favourable attitude level category. 46 per cent of extension personnel were having favourable attitude towards sustainable groundnut production. It is further noted that 44 per cent of the respondents fell under natural attitude. Attitude of farmers towards sustainable groundnut production showed positive and significant association with land holding, socio-economic status, education, social participation, family education, economic motivation, sources of information utilized and change proneness. It will pertinent to make efforts to educate the farmers through mass media for making their attitude favourable.