Impact of Globalisation on Traditional Rural Artisans of Jammu Region of J&K State

Rapid changes are today taking place in most economics across the worlds, due to process of globalization, these changes affect enterprises and workers not only in the markets, which are directly globally linked through exports, but also in all markets nationally and locally, often down to the remotest villages. Similarly in this age of globalisation the survival of the traditional rural artisans of Jammu region are in peril even they have skills and capability for self-employment. A study was conducted “to study the profile and work pattern of the artisans” of the Jammu region (J&K). The sample comprised of 80 artisans i.e. 20 sculptor, 20 weavers, 20 potters and 20 embroidery workers from the two selected districts of Jammu province i.e. Udhampur and Jammu purposively and the artisans were selected through snowball sampling technique as the artisans were remained very less in the region. Interview schedule was used to obtain the required information. The findings of the study revealed that majority (63.8%) of the respondents have adopted their family occupation, among them, only 10.2% were in the age group of 20–25 yrs. This show the young generation are opting for other occupation leaving their traditional one because Majority (97.5%) were not satisfied with their earning and were not able to manage their family needs 56.3% of the respondents did not make any changes in their work pattern over a period of time due to lack of awareness about trends and unavailability of funds. In order to save the traditional artisans and to make the craft products nationally and internationally well known and commercially viable, it is necessary to upgrade the skill of the artisans who should be supplied with quality raw material and financial assistance and connecting them to the national and international markets.