Adoption and Impact of Kisan Mobile Advisory - an ICT tool on Agriculture Progress in Malwa Region of Madhya Pradesh

The advent of the twenty-first century has seen a number of technological developments which affect almost every aspect of our lives. At the core of this is the ever-growing use of ICT in all realms of life, from the work place to the sports field, in schools and on a personal or social level. ICT is defined as a global network in which ideas are exchanged, or information and knowledge is shared, through using communication like cell phones, and technology like computers, to connect people. In the recent past Mobile Technology has emerged as a best telecommunication technology resulting in the overwhelming increase in the number of mobile user day by day. There are 900 million users of mobile phone in India at present. This cost effective means of communication is being utilized by a top level business tycoon to a low level labour. Agricultural Scientist aims to improve and strengthen existing agriculture extension services by integrating Information Technology with mobile services. Sharing of knowledge among experts, farmers, students and research scholars are very important to the growth of the agriculture sector. The study has revealed that though, farm advisories through mobile phones may not be the only agent for improving farm production, productivity and rural economy, yet the quality of information, timeliness of information and trustworthiness of information help the farmers to a considerable extent in their day to day job for which they were found struggling with the non-experts or the inputs dealers and most of the times ended up in disaster and loss.