Perception of the farming community regarding quality of articles published in Haryana Kheti

Haryana Kheti is a monthly magazine published by Directorate of Extension Education, CCS Haryana Agricultural University, Hisar (Haryana) for more than fifty years. Every month approximately 3,500 copies of Haryana Kheti got printed and circulated all over the country. But 80 percent of it circulated within Haryana state. It covers all important aspects of agriculture that affects the day to day life of farming community like recent developments in the field of agriculture, animal husbandry, home sciences along with government schemes and programmes related to welfare of farming community. The study revealed the perception of the Haryana Kheti among farming community as; ‘scientific nature of Haryana Kheti articles’ was ranked first, closely followed by the ‘accuracy of information and ‘timeliness of the message’. The perceived utility in terms of ‘daily agricultural field practices’ and ‘disease outbreaks & treatments’ were the most affected issues covered in Haryana Kheti, followed by the ‘information on seed varieties’ and ‘animal husbandry & dairy activities’.