Reaction and Viewing behaviour of Farmer's towards “Mera Pind Mere Khet” Programme of Doordarshan Kendra Jalandhar

The study entitled Reaction and Viewing behaviour of Farmer's towards “Mera Pind Mere Khet” Programme of Doordarshan Kendra Jalandhar was under taken with the objectives to study viewing behaviour and level of satisfaction of respondents for different aspects and subject matters related to this programme. Three districts namely Ludhiana, Gurdaspur and Muktsar were selected, two blocks were selected from each district, from each block three villages were then selected and ten MPMK viewing farming families were selected from each village. Adult member of each farming family were then selected purposely for study. Thus the total sample comprised of 180 farmers for the present study. The data were collected by personal interview approach method, tabulated and analyzed using appropriate statistical tools. The findings of the study revealed that more than half of the respondents were satisfied from summer and winter timings of the programme. In case of mass media exposure, 42.78% respondents were reading newspaper every day. All the 180 respondents had subscribed farm literature. Study shows positive relationship between age of the farmers and their interest in reading farm literature.