Determinants of Marketing and Management for Prospect of Small Scale food Processing Units in Haryana

Food processing industries considered as a sunrise sector in India. Increasing diversification and urbanization leads to the high demand of value-added and processed food in the state. Marketing and management are crucial factors which strengthen the entrepreneurial scenario at inter as well as intra-organizational level. The core objective of this research is to investigate the Marketing and management prospects for food processing industries. A sample of 160 entrepreneurs from four industrially leading districts, viz. Yamunanagar, Karnal, Sonipat and Gurgaon in Haryana was selected and Survey was done with the help of interview schedule. The results showed throughout year demand with diversified products considered determinant with the high prospect. Also, institutional linkages and infrastructural reform could enhance the future scope for this sector and help in better marketing and management to small-scale food processing units. At the organizational level, brand creation, human resource development, and professional attainment could be the future outlook for food processing industries to sustain in developing state like Haryana.