Journal of Community Mobilization and Sustainable Development
  • Year: 2019
  • Volume: 14
  • Issue: 3

Participation of the members of self help groups of jorhat district of assam in different entrepreneurial activities

  • Author:
  • Dhruba Jyoti Mudoi1, Sayanika Borah1, Manju Dutta Das1
  • Total Page Count: 4
  • Published Online: Dec 5, 2019
  • Page Number: 614 to 617

1Department of Extension and Communication Management, Assam Agricultural University, Jorhat, Assam

Abstract

Entrepreneurial activities is defined as those activities through which an entrepreneur organizes and manage the selected activities which are related to skill/activities of an entrepreneur such as managerial and marketing activities. The study was carried out in the Jorhat district of Assam. Four Blocks were selected from National Rural Livelihood Mission (NRLM) initiative blocks. Thus all total 16 Self Help Groups were selected from these blocks for the present study. Ten members from 16 SHG's, total 160 members were selected using simple random sampling for the study. From the study, it was observed that majority (46.00 %) of the members of SHG had medium level of participation in managerial activities. Majority (51.00 %) of the respondents had medium level of participation in marketing activities. A highest percentage (48.00%) of the respondents had medium level of participation in the selected entrepreneurial activities. It can be concluded that majority of the respondents had medium level of participation in terms of selected entrepreneurial activities in managerial and marketing activities.

Keywords

Entrepreneurial activities, Managerial activities, Marketing activities, Self help groups