Journal of Community Mobilization and Sustainable Development
  • Year: 2020
  • Volume: 15
  • Issue: 1

Content of three indian newspapers on ‘Beti bachao beti padhao’: A comparative analysis

  • Author:
  • Shakshi Bisht1,*, Vandana Verma Trar1
  • Total Page Count: 5
  • Published Online: Jan 4, 2020
  • Page Number: 150 to 154

1Department Extension Education and Communication Management, CCS Haryana Agricultural University, Hisar, Haryana

*Corresponding author email id: 2112shakshi@gmail.com

Online published on 18 September, 2020.

Abstract

Alarming decline in Child Sex Ratio led a challenge for society. The government addressed the issue by launching ‘Beti Bachao BetiPadhao’ scheme. Print media also participated as a vehicle for change in the issues relating to girl. As a result, the study focused on the content analysis of three newspapers regarding ‘Beti Bachao Beti Padhao’ (BBBP) issue. The newspapers were analyzed quantitatively as well as qualitatively. Space covered regarding BBBP issues was 451.85 col.cm, 509.21 col.cm and 219.65 col.cm in the Times of India, the Tribune and Nabh-chor, respectively. All the three newspapers gave first priority to news, second priority was given to editorial by The Times of India, feature in The Tribune and photographs in Nabh-chor.

Keywords

Beti Bachao Beti Padhao, Content analysis, Newspaper, Print media, Media