1Department of Extension Education and Communication Management, Punjab Agricultural University, Ludhiana-141004, Punjab
*Corresponding author email id: preetisharmahsee@pau.edu
Online published on 18 September, 2020.
The study was conducted to analyse the intention of respondents towards usage of online utility services. Data was collected randomly from sixty online utility service users each from rural, peri-urban and urban areas of Ludhiana district using pre-tested structured interview schedule. Thus, in total 180 respondents were selected. Findings revealed that majority of them perceived online utility services useful due to its qualities of trialability, compatibility and relative advantage and perceived self-efficacy, trust and attitude towards online utility services made these services easier to use. Majority of the respondents had moderate to high level of intention to use these services.
Empirical, Intention, Online, Services
