SWOT analysis of entrepreneurial activities run by rural women of kangra district of Himachal Pradesh

The Present study assessed the strengths, weaknesses, opportunities and threats of selected agro based and craft related entrepreneurial activities being carried out by 180 women entrepreneurs in the Kangra district of Himachal Pradesh. The major strengths reported in almost all the enterprises by women entrepreneurs were low investments, compatibility to the background, feminine nature of the activities and high rate of return. Weak selling effort, low product shelf life (in case of agro based activities), high labour and time demanding nature of the activities were the weaknesses reported by entrepreneurial women. Major threats reported by women entrepreneurs were high competition in the market and danger to sustain. High demand of the product and favourable government policies were the major opportunities for the women engaged in these entrepreneurial activities.