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3Ph.D. Student,
The present study was conducted in Agricultural Zone Wagoora of district Baramulla of Jammu and Kashmir state. Four villages were selected purposively on the basis of area under rice cultivation. From each selected village, 25 paddy growers were selected randomly but only those paddy growers were included who cultivated paddy over an area of ½ acre or more. Thus, total 100 growers were selected for the study. The “Ex-Post-Facto” research design was used for investigation. The findings indicated that 53.00 per cent growers were in medium age group, 62.00 per cent were educated up to middle school level, 52.00 per cent farmers had medium size family comprising 6-10 members, 35.00 per cent respondents possessed land holding ranging between 11-20 kanals, 74.00 per cent farmers had agriculture as their main occupation, 56.00 per cent farmers had annual income up to Rs. 2 lakhs, 58.00 per cent were having 11-20 years of experience in paddy cultivation, 62.00 per cent farmers had medium level of mass media exposure, 58.00 per cent had medium scientific orientation, 72.00 per cent respondents had low extension contacts and 54.00 per cent farmers had low social participation.
Agriculture, Growers, Knowledge, Paddy, Rice