Communication Behaviour of Maize Growers in Hilly District Reasi of J&K

In India where farmers live in less accessible and isolated villages, dissemination of information is very difficult. In this situation different communication sources could be a potential information source to cater the needs of maize growers of hilly areas to a great extent. Keeping in mind the importance of communication behaviour of the farmers in the transfer of maize production technology, a study was conducted in Reasi District of Jammu and Kashmir. A sample of 20 per cent (150) farmers was selected randomly from selected villages. Majority of respondents were using Extension Personnel of KVK, Extension Personnel of State Departments of Agriculture, progressive farmers, television, radio and relatives and friends as the main sources of information on maize production technologies in a decreasing order of use. It was found that majority of maize growers had medium communication behaviour towards different maize production information sources.