Effectiveness of Public and Private Extension Service Organization in Delivering Advisory Services in Meghalaya

A study was conducted in Ri-Bhoi district of Meghalaya and two organizations KVK, Ri-Bhoi, Umsning block as public extension organization and RRTC, Umran block as private extension organization were selected randomly for the purpose of the study. The data were collected from randomly selected 120 farmers through structured interview schedule. The perceived effectiveness of extension advisory services was assessed in terms of extension delivery, yield and income, change in behaviours as a result of adoption of improved technology and found that majority of the farmers’ perceived change in awareness was most important contributor towards perceived effectiveness of KVK, Ri- Bhoi. The perceived effectiveness in terms of change in awareness has showed the highest index value with 0.92, followed by effectiveness in term of change in yield and income with index value of 0.84. The least contributor for perceived effectiveness of the FAS of KVK, Ri-Bhoi was extent of delivery with 53.3 per cent of the farmers rated it in low category. The perceived change in terms of awareness of the technologies by the farmers has the highest index score of 0.86, followed by changes in terms of satisfaction of the farmers with index score of 0.85 in RRTC. Overall perceived effectiveness of delivering FAS for KVK, Ri- Bhoi was found more effective than RRTC.