Personal Profile, Impact and Constraints of National Horticulture Mission Beneficiaries in Davanagere District of Karnataka

The present study was conducted in all the six blocks of Davanagere district of Karnataka state in India. The sample size was 144 randomly selected National Horticulture Mission beneficiaries from 24 villages. The data were collected through personal interview method. The personal, socio-economic and psychological characters of NHM beneficiaries were grouped in to low, medium and high categories based on mean and standard deviation as measure of check. The chi-square analysis to find association between dependent variable and independent variables of NHM beneficiaries revealed that education, horticulture farming experience, extension contact, innovative proneness, achievement motivation, risk orientation and scientific orientation were found significantly association with standard of living after participation in NHM programme, whereas variables namely; age, family size, land holding, sources of information, mass media participation, extension participation, cosmopoliteness, management orientation and deferred gratification had no significant association with standard of living after NHM programme. The high production costs of horticulture crops (95.83%) was the major constraint followed by poor follow up of activities by the NHM personnel (90.97%) and less subsidies under NHM scheme (86.80%) are the major constraints expressed by the NHM beneficiaries. The major suggestions given by the beneficiaries for effective implementation NHM scheme are subsidies under NHM needs to be increased (77.78%) followed by proper follow up of activities (29.16%) and training programmes needs to be increased (16.67%).