Usage of Farming Mobile Apps by Field Functionaries in Jammu and Kashmir

Information and Communication Technologies (ICTs) are the integral part of modern society as a mode of effective communication. It is a known fact that an effective communication between farmers, Government agencies and extension functionaries can help in enhancing agricultural growth and development with increase in income of major stakeholder i.e. farmers. Government agencies have been trying hard to deliver requisite information and services at the locations convenient to farmers for easy accessibility. There has been a constant improvement in such modes using which rural mass and farming community in particular are able to utilize the power of ICT for their knowledge and solutions. In farm sector, Government agencies and private partners have developed many useful apps for farmers as well as extension functionaries. The present study evaluates the usage of farming apps namely; MKisan App, Farm- o-pedia; crop Insurance, Agri Market, Pusa Krishi, Kisan Suvidha, Kisaan Market, Krishi Gyan, Smart crop, Kisan Yojana, IFFCO Kisan, Farmer Friendly Poultry App, Pashu Prajnan etc. by field functionaries of agriculture and line departments in hilly districts of Reasi and Doda of Jammu region of Jammu and Kashmir. The knowledge of field functionaries as well as the use of apps was very limited in delivering the professional services. The use of ICT and apps is likely to be more among functionaries fall under lower age group and higher educational qualification. Lesser compatibility with ICT tools, poor internet connection and lack of motivation are considered to be the main reasons for low use of ICT.