1Veterinary Assistant Surgeon,
2Professor,
3Assistant Professor,
4Research Associate,
5Ex PhD Student,
*Corresponding author email id: vet_pranav@rediffmail.com
The present study was conducted in the subtropics of Jammu region of UT of Jammu and Kashmir with the objective of knowing the perceptions of cooperative dairy farmers towards various aspects of Jammu and Kashmir Milk Producers Union Limited (JKMPCL). Multistage sampling technique was employed for selection of respondent dairy farmers from two zones namely, Kathua and Akhnoor. The total sample size was 120 member dairy farmers of JKMPCL. Likert-type rating scale was constructed to measure the perceptions of respondent dairy farmers towards dairy cooperative. The Weighted Average Index (WAI) calculated from the individual responses for all the identified statements revealed that member farmers’ perceptions about JKMPCL were “Medium.”
Dairy cooperatives, Subtropics, JKMPCL, Likert type, WAI, Perceptions