Benefits and Challenges of ATMA Kisan Bazaar in Ludhiana District of Punjab

The present study has been conducted in Ludhiana district of Punjab. ATMA Kisan bazaar or farmers’ market helps farmers in bringing and selling their produce directly to consumers without the involvement of middlemen. In the present study 130 respondents (10 Organizers, 20 Progressive farmers, and 100 Consumers) were selected randomly to find the problems, benefits, regarding ATMA Kisan bazaar. Data were collected with the help of a structured interview schedule. The findings of the present study revealed that organizers 50% of ATMA Kisan Bazaar belonged to the young age group (26-36 years), 60 per cent of them had annual income 1-5 lakh rupees and had 2 years of experience of organizing ATMA Kisan bazaar were reported that formation of social groups are very beneficial to the farmers. In case of progressive farmers, half (50%) of them were in the middle age group (46-58 years), 60 per cent of progressive farmers have 1-5 lakh income, all of progressive farmers benefited from direct sell without middle-men in ATMA Kisan bazaar, a large majority (90%) of progressive farmers faced marketing problems in the bazaar. In case of consumers 54 per cent were in them young age group (21-41 years), 51 per cent of consumers had an annual income 1-5 lakh, problem of improper packaging ranked at the 1st among the problems by the consumers in the ATMA kisan bazaar, environment friendly benefit of the ATMA Kisan bazaar ranked at the 1st by the consumers.