Economic Feasibility of Protected Cultivation of Rose Under Polyhouse and its Supply Chain in Maharashtra

In India, the government provides subsidies for adoption of efficient farm technology to enhance farm productivity. However, adoption rate of technologies varied significantly and some technologies negligibly adopted without subsidy support. Protected cultivation has a better input use efficiency, enabling the farmers to produce more output per unit area. Thus, this particular study assesses the role of various institutions involved in its promotion and estimates the profitability of rose cultivation under polyhouse along with its price spread in market. The cost of establishment of rose under polyhouse was very high, but offers an increased returns. Feasibility analysis shows that, rose cultivation under polyhouse are feasible under both with and without subsidy support. However, it is more profitable to farmers with subsidy support which have lesser payback period. Five types of marketing channels are being followed in Maharashtra for marketing of rose. Government subsidy support will serve as demonstration effect for higher adoption of efficient technology like polyhouse.