Impact Study on ICT Based Extension Model : Kisan Mobile Advisory

Information plays a critical role at every stage of this action chain. The transfer of technology to farmers is not a onetime exercise because new farm technology is being constantly evolved now the modern information communication technologies (ICTs) as mobiles and computers have created a revolution. The present study was conducted in Morena district of Madhya Pradesh state during 2008-09 to 2020-21 with the objective to evaluate the impact of KMA on farmers, extension personnel and input dealers of district. On the basis of present study it may be concluded that the use of ICT tools i.e. mobile for disseminating the information through KMA is very effective and useful to agricultural extension. This new way to disseminate the knowledge is useful to disseminate the information in real time basis as per the need of farmers. The appropriate information in form of message is the reminder for performing the different farm operation in time