Consumer Brand Preference and Awareness of Sanitizers among College Going Students

In current scenario awareness of sanitizers are the most important because of increasing severity of COVID-19. According to sanitizer brands people preferred the sanitizers. So there is a need to know how much people were aware about sanitizers and how college going students were prefer sanitizer brands. Structured questionnaire was developed and sent to the respondents through the Google form. Purposive sampling technique was used to collect the data from 36 respondents from the College of Home Science. Statistical tools used for this study were Pearson’s Correlation coefficient and Pearson’s chi-square tests were run by using SPSS software to analyze the data. Results revealed that there is a significant relationship between brand popularity with age and willing to pay for sanitizers with income of the family. A significant association was found between brand popularity with education of the respondents and price attributes with family income.