1Research Scholar, Department of Agriculture Extension, ICAR-Indian Agriculture Research Institute, New Delhi
2Professor and Head, Department of Extension Education, Institute of Agricultural Science, Banaras Hindu University, Varanasi, UP
*Corresponding author email id: sushmitasaini0117@gmail.com
Online Published on 18 June, 2022.
e-Mediated extension services helps the farmers to be e-ready and exploits the potential of ICT tools. National Agriculture Market (e-NAM) created an opportunity for the integration of physical Agricultural Produce Market Committees (APMCs) that can be accessible across the country through common digital platform to facilitate trade of agriculture commodities. The objective of the study was to determine Extent of Utilization of Information and Communication Technology (ICT) in Agricultural Marketing by Farmers & Traders in Dausa and Tonk districts of Rajasthan. The study adopted ex post facto research design and collected data from 100 respondents and was analyzed by using descriptive statistic and Mann Whitney U. The study found high to moderate utilization of provisions of e-NAM platform in the APMCs of Rajasthan and better prices in wheat and mustard on e-NAM platform than traditional markets.
APMCs, E-mediated, E-NAM, E-ready, Digital platform, ICT