Journal of Community Mobilization and Sustainable Development
  • Year: 2022
  • Volume: 17
  • Issue: 1

Extent of Utilization of Information and Communication Technology (ICT) in the Agricultural Marketing by Farmers and Traders in Tonk and Dausa Districts of Rajasthan

  • Author:
  • Sushmita Saini1,*, Basavaprabhu Jirli2
  • Total Page Count: 5
  • Published Online: Jun 18, 2022
  • Page Number: 153 to 157

1Research Scholar, Department of Agriculture Extension, ICAR-Indian Agriculture Research Institute, New Delhi

2Professor and Head, Department of Extension Education, Institute of Agricultural Science, Banaras Hindu University, Varanasi, UP

*Corresponding author email id: sushmitasaini0117@gmail.com

Online Published on 18 June, 2022.

Abstract

e-Mediated extension services helps the farmers to be e-ready and exploits the potential of ICT tools. National Agriculture Market (e-NAM) created an opportunity for the integration of physical Agricultural Produce Market Committees (APMCs) that can be accessible across the country through common digital platform to facilitate trade of agriculture commodities. The objective of the study was to determine Extent of Utilization of Information and Communication Technology (ICT) in Agricultural Marketing by Farmers & Traders in Dausa and Tonk districts of Rajasthan. The study adopted ex post facto research design and collected data from 100 respondents and was analyzed by using descriptive statistic and Mann Whitney U. The study found high to moderate utilization of provisions of e-NAM platform in the APMCs of Rajasthan and better prices in wheat and mustard on e-NAM platform than traditional markets.

Keywords

APMCs, E-mediated, E-NAM, E-ready, Digital platform, ICT