1MSc. Student, Department of Extension Education & Communication Management, Punjab Agricultural University, Ludhiana, Punjab
2Assistant Professor, Department of Extension Education & Communication Management, Punjab Agricultural University, Ludhiana, Punjab
*Corresponding author email id: sonia-eecm@pau.edu
Online Published on 13 September, 2022.
The present investigation was conducted to analyze the reading behaviour of farm women regarding household messages in print media. A total of 200 farm women from five agro-climatic zones of Punjab state who were subscribers of selected newspapers i.e., ‘Ajit’ and ‘Jagbani’ and farm magazine ‘Changi Kheti’ published by Punjab Agricultural University, Ludhiana constituted the sample for the study. Data were collected through a well structured and pre tested interview schedule. A medium level of reading was observed for majority of the respondents. Independent variables i.e., age, educational level, size of family and annual income of the family of respondents were positively correlated and contributing towards increasing the extent of reading behaviour.
Reading behaviour, Farm women, Household messages, Print media
