Entrepreneurial behaviour of chilli growers in Punjab state

An exploratory study on the entrepreneurial behaviour of chilli growers was conducted in Punjab state. A sample of 30 chilli growers was selected by random sampling from four selected districts with a total sample size of 120. A modified scale based upon assessment scales like Technonet Asia (1981) and Chaudhari (2006) was used to elicit the response of chilli growers on selected entrepreneurial dimensions. The data were collected by personally interviewing the respondents. The findings of the study revealed that the majority of chilli growers possess high-risk orientation, medium achievement motivation, management orientation, and self-confidence, and intermediate decision-making ability, whereas they lacked in the case of other entrepreneurial dimensions like innovativeness, cosmopoliteness, leadership ability. Overall entrepreneurial behavior was computed and it was found that the majority of chilli growers had a medium level of entrepreneurial behavior. One-third of the respondents had low entrepreneurial behavior. Variables such as education, operational land holding, mass media exposure, social participation, annual income, and adoption had a positive and significant relationship with the entrepreneurial behaviour of the chilli growers.