Value generation through mobility and transshipment along the value chains: The farmer producer organisation (FPO) reality and ecosystem

Value chain in enterprise ecology plays the pivotal role and it provides an arterial services to the enterprise ecosystem dynamics. Now almost 35-40 per cent of agricultural produce are damaged due to lack of value chain. If you want to enhance the marketability and consumer’s preferences, this is the high time to focus on the value chain management with extreme importance. The success of Farmer producer organisations (FPOs) depends on how best they can keep on doing value chain operations, else there won’t be any discernible success in placing the agricultural produce to the target market. The present study was carried out to elicit the facts and information in regard to value chain operation and marketability of certain selected FPO enterprises, which has been studied in state of Odisha. One hundred (100) respondents in total were selected from two FPOs, fifty (50) from each FPO of Ranpur block of Nayagarh district of Odisha to conduct the study following snowball sampling method. The data were collected through pilot survey and structured interview schedule. The statistical tools used for data analysis are; correlation coefficient, multiple regression analysis, stepwise regression analysis and path analysis. The correlation coefficients found that marketed surplus is showcasing significant relationship with expenditure for surplus movement. Regression results implied that 24 causal variables together have contributed 71.10 per cent of variance in the consequent variable. Four out of twenty-four independent variables were retained in the last step of step down regression analysis. The results of path analysis reveals that the variable marketed surplus have got highest indirect effect on expenditure for surplus movement (y). This empirical study has got tremendous policy implications for Odisha and anywhere in India as well.