1Research Scholar, Division of Agricultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, SKUAS&T-Kashmir-190025, J&K
2Professor and Head, Division of Agricultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, SKUAS&T-Kashmir-190025, J&K
3Assistant Professor, Division of Agricultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, SKUAS&T-Kashmir-190025, J&K
*Corresponding author email id: nareshboova@gmail.com
Online published on 18 September, 2023.
The current investigation of rice growers’ information processing behaviour under the seed village programme was conducted in five purposively selected Sub Divisions of the Baramulla district and all have the Seed Village Programme in place for the rice crop. Data were personally collected by researcher through well structured interview schedule. The majority of rice growers in all five sub-divisions had a medium level of information processing behaviour, with the majority in sub-division Pattan (71.42%), followed by Rohamma (70.00%), Baramulla (69.87%), Sopore (68.14%) and sub-division Tangmarg (58.33%). However, rice growers from all five sub-divisions had a medium level of overall information processing behaviour (69.03%).
Information, Processing, Behaviour, Rice, Growers
