Farmers’ perspective on relevance and importance of Kisan melas

Among all the techniques of transfer technology kisan melas are considered significant to spread awareness about new technologies to large number of farmers. Punjab Agricultural University (PAU), Ludhiana through its Directorate of Extension organizes kisan mela at PAU campus and through a network of Krishi Vigyan Kendras (KVKs) in various agro-climatic zones. The present paper aims at the providing insights into the kisan mela organized by PAU, Ludhiana in the year 2019 from the farmers’ perspective. A total of 180 farmers who visited the mela were interviewed using interview schedule. The data were collected on various parameters and analyzed using appropriate statistical tools. The study indicates that the majority of the respondents visiting kisan mela were in the age group of 30 to 50 years, had education up to high school, own medium land holdings and small animal holdings, follow wheat paddy cropping pattern and were the frequent visitor of kisan melas. The majority of farmers were satisfied with the latest technical information related to agriculture provided in kisan mela through exhibitions. Majority of them were however not satisfied with the arrangements regarding eatables and entertainment. Efforts are required to increase the outreach of monthly magazines of PAU for further timely dissemination of knowledge.