The effectiveness of the flipped classroom method of teaching on students’ learning: An empirical study

The flipped classroom is an innovative teaching approach that focuses on learner-oriented instruction. This study explores the effect of flipped classroom strategy on academic achievement in seven video tutorials in the course of mass communication and journalism. The study population consisted of all undergraduate second-semester community science students of the HECM Dept, ASPEE College of Home Science and nutrition, SDAU during the years 2018-19 and 2019-20. A whole population was taken as a sample size. A total of 25 students (13 students from the year 2018-19 and 12 students from the year 2019-20) who partook in this study were divided into two study groups: the experimental and control groups. The experimental group consisted of 13 students who taught using a flipped classroom, and the control group was composed of 12 students who taught in a traditional learning environment. To meet the study’s objectives, an achievement test and expert session were designed for quantitative assessment, and a student perception survey was used as a qualitative assessment technique. Two samples of independent t-test and correlation were used to analyze the collected research data. The result showed that the students in the experimental group scored higher on the post-assessment test than the students in the control group for both years. A good statistical difference was observed between the flipped format of teaching and the traditional lecture method for six of the seven video tutorials of the course. The majority of the experimental group students expressed their positive perception of implementing the flipped classroom approach, reflecting their acceptance of this method. Positive perception of the experimental group of students strongly correlated to the learning gain. Further, the study recommended that training be imparted to the faculties and university professionals to use the flipped classroom approach for teaching, especially practical content courses, to improve students’ academic performances.