Behavioural Intentions for Purchase of Multipurpose Furniture

Furniture is an important part of any household, and it’s shopping as well. Furniture shopping in itself is a very intricate process. It requires a great amount of patience, knowledge, and purpose. Human behavior is very complex to understand and it plays a significant role in choice-making for shopping for multipurpose furniture. Besides the price and style, the human behavioural intentions are also important when going for the purchase of multipurpose furniture. So to understand the behaviour and attitude of the respondents the study was conducted in two well-developed places in Uttarakhand state i.e. Rudrapur and Haldwani. A Total of 120 respondents were randomly selected for the study. Where 60 respondents were from Rudrapur and 60 were from Haldwani. The analysis of the socio-economic status of the respondents was done with help of “Modified Kuppuswamy scale updated for year 2020” and for assessment of behavioural intentions for the purchase of multipurpose furniture “5 points likert scale” was used. The results revealed that most of the respondents belonged to the upper middle class. Respondents liked to go to the shops where they could get more and more furniture in one place. They also liked to collect information about the latest models and they didn’t give much importance to celebrity endorsement.