Capturing Economic Incentives through Innovations: An analysis of Commercial Dairy Farms in Trans-Gangetic Plains in India

The present study was carried out in Trans-Gangetic plains of India with the aim to explore numerous innovative practices adopted and their related economic incentives in sixty commercial dairy farms. Out of sixty commercial dairy farms, only four commercial farms were found adopting innovative marketing practices and they are getting plethora of benefits from innovation adopted. Branding, Membership card, Discounts and linking production with processing and marketing are the major innovation identified through pre-tested schedule. Despite the abandance of benefits derived from innovative practices, a conspicuous deficiency in adoption can be observed in the study area. There is lack of innovations among commercial dairy farms in the study area. There is need to promote entrepreneurial behaviour among farmers through training and other capacity building programmes.