Journal of Community Mobilization and Sustainable Development

Agriculture is one of the biggest strongholds of the economy of India as it is the source of livelihood of almost two thirds of the workforce of the country. Our country has a diversified soil and climate comprising several agro-ecological regions and provides opportunity to cultivate different crops and varieties of vegetables. Entrepreneurship is a source of innovation, job creation and economic growth and is pivotal to attract the young and the educated masses to become entrepreneur. Therefore, vegetable cultivation is an effective instrument for generating greater income per unit area, additional employment, provision of nutritive and proteinious diet. District Budgam of Jammu and Kashmir (U.T) had been purposively selected owing to the fact that it has the maximum area (4413.94 hectares) and production (129.7698 MT) of vegetables in Kashmir. Sub-division Chadoora was purposively selected for the study on the basis of maximum number of registered vegetable growers. Data was collected through personal interview from 153 selected commercial vegetable growers. The data revealed that availability of seed, pest and disease management, field management, marketing and extension media contact were the major five aspects of constraints. A constraint facing index was developed which further revealed that lack of contact with extension agent ranked 1^st among the 25 characteristics in the study area followed by lack of demonstrations at the 2^nd rank and exploitation by middle men at 3^rd rank.