1Chandra Shekhar University of Agriculture and Technology, Kanpur, Uttar Pradesh
2Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalay, Chitrakoot, Satna, Madhya Pradesh
3Dr. Ram Manohar Lohiya Awadh University, Ayodhya, Uttar Pradesh
4Banda University of Agricultural and Technology, Banda, Uttar Pradesh
5ICAR-Agricultural Technology Application Research Institute, Kanpur, Uttar Pradesh
*Corresponding author email id: shuklasumit100798@gmail.com
Online Published on 31 January, 2024.
India is the largest producer of food grains in India. Paddy is an important cereal crop grown in India. The study was conducted in Basti district of Uttar Pradesh for value chain analysis of paddy. Paddy production status revealed negative growth in area and production in the study area. The study revealed the existence of five marketing channels for marketing of paddy in the region. The most efficient marketing channel was found as channel III as there is non-existence of any intermediary in the channel. In contrast, channel I was found least efficient as there were the existence of large number of value chain actors.
Paddy, Production, Marketing Channel, Value chain analysis
