Reactions of ADOs towards the content of PAU kisan APP

Punjab Agricultural University took the initiative for the dissemination of newly evolved technologies and other information through mobile app named ‘PAU Kisan App’ in September 2019. The current study was conducted with the objective to find the pattern of usage and to get the reactions of ADOs towards the content of PAU Kisan App. The sample constituted total thirty ADOs. The results revealed that more than half (60%) of them consulted the app only when they needed some information. Almost two third (63.33%) felt the sentences used was short in length and the language was easy to understand (70%). More than half of the respondents (56.66%) were highly motivated to adopt and recommend the practices provided in the app but majority (73.33%) were only somewhat satisfied with the overall performance of the app. more than half of the respondents (53.33%) opinionated the content had high level of understandability and timeliness (73.33%). At the same time nearly half of them felt low level of trustworthiness (43.33%) and high and medium level of relevancy with equal percentage (46.66%).