1Former MSc. Scholar, Department of Extension Education, Punjab Agricultural University, Ludhiana-141004, Punjab
2Assistant Professor, Department of Extension Education, Punjab Agricultural University, Ludhiana-141004, Punjab
*Corresponding author email id: lovleesh@pau.edu
Online Published on 31 January, 2024.
ATMA Kisan bazaar helps farmers in bringing and selling their produce directly to consumers without the involvement of middlemen. The present study was conducted in Ludhiana district of Punjab with 130 respondents (10 Organizers, 20 Progressive farmers, and 100 Consumers) to find out the level of satisfaction regarding ATMA Kisan bazaar. The findings of this study revealed that majority (90%) of the organizers were satisfied with facilities provided to farmer producers and consumers and Number of sellers present in the ATMA Kisan bazaar, Ludhiana. Moreover, majority (75%) of progressive farmers were satisfied with the Facilities provided by organizers in ATMA Kisan bazaar. In case of consumers, 64 per cent of them were satisfied from Quality of products in ATMA Kisan bazaar.
ATMA, Kisan bazaar, Organizers, Progressive farmers, Consumers, Satisfaction
