Journal of Community Mobilization and Sustainable Development

  • Year: 2023
  • Volume: 18
  • Issue: 4

Consumer acceptance about millet biscuits in social welfare schools

  • Author:
  • N. Prathyusha1,*, V. Vijaya Lakshmi2, Swetha Kodali3, E. Jyothsna4
  • Total Page Count: 8
  • Published Online: Jan 31, 2024
  • Page Number: 1311 to 1318

1M.Sc. II Year, C.C.Sc., PJTSAU, Hyderabad, Telangana

2Professor and Head (FRM), C.C.Sc., PJTSAU, Hyderabad, Telangana

3Scientist (FRM), AICRP-WIA., PG&RC, PJTSAU–Rajendranagar, Hyderabad, Telangana

4Assistant Professor, Department of Foods and Nutrition, PG&RC, PJTSAU–Rajendranagar, Hyderabad, Telangana

Abstract

Millets are gaining popularity among the consumers. They are considered as nutritious and treasure house of many health benefits. Government of India proposed budget to these millets as nutria– cereals and encouraging millet production. Millet food entrepreneurs are also trying to promote and commercialize different millet-based products, thereby increasing the consumption of millets and ensuring nutritional security of the consumers. PJTSAU has taken up a unique initiative role to promote millets among different consumer groups by manufacturing different kinds of food products. With specific reference to the growing children, PJTSAU included few millet products like biscuits in the diet chart of 400 social welfare schools in Telangana. Based on the level of awareness regarding benefits of millet biscuits, maximum respondents (91.6%) were aware and only least proportion of sample (8.33%) were not aware. Level of acceptance regarding millet biscuits revealed that 62.50 per cent of the respondents were expressed average followed by 25 per cent high acceptance and very few (12.5%) were felt low level acceptance.

Keywords

Millet, Consumer, Awareness, Acceptance, Health and Social welfare schools