Influence of attributes of innovation on the knowledge of farmers practicing organic farming in Jabalpur district

In addressing the imperative of revitalizing soil and environmental health through sustainable production, organic farming emerges as a contemporary necessity. This study investigated key attributes of innovation namely relative advantage, compatibility, complexity, trialability and observability and their impact on the knowledge of farmers engaged in organic farming practices. Conducted across four blocks in Jabalpur district, the research encompassed a population of 120 farmers practicing organic farming under the Paramparagat Krishi Vikas Yojana (PKVY). The findings revealed that the majority of farmers examined fell within the medium category concerning relative advantage, compatibility, complexity, trialability and observability of organic farming practices. Significantly, all attributes, excluding complexity, demonstrated a substantial association with the farmers’ knowledge levels regarding organic farming practices. Consequently, future programs and policies should conscientiously incorporate these attributes when introducing novel approaches to encourage the adoption of organic farming among farmers.