1M.Sc. Scholar,
2Professor,
3Principal Scientist (
4Associate Professor,
*Corresponding author email id: bangari1998lavudya@gmail.com
The present study was undertaken in Ranga Reddy and Medchal-Malkajgiri districts of Telangana State with the aim to study the decision-making pattern of farm women involved in marketing activities of Horticulture produce. The Ex-post facto research design was used for the study and a total sample of 120 farm women was selected. It was observed that for farm-related activities the decision score was highest in the collection of produce (2.77), followed by cleaning and washing (2.58) and sorting (2.55). In market-related activities the decision score was highest in where to sell the produce (2.51), followed by the quantity of the produce for marketing (2.40), and price fixing for marketing of produce (2.28) This might be due to the reason that the respondents were purposively selected who were involved in the marketing activities.
Farm women, Decision making, Horticulture, Produce