Journal of Community Mobilization and Sustainable Development
  • Year: 2024
  • Volume: 19
  • Issue: 2

Decision-making pattern of farm women involved in marketing of horticulture produce in Telangana state

  • Author:
  • L. Bangari2,*, M. Prasuna2, R. Neela Rani3, P. Janaki Srinath4
  • Total Page Count: 4
  • Published Online: Sep 21, 2024
  • Page Number: 459 to 462

1M.Sc. Scholar, Department of Extension Education and Communication Management, Professor Jayashankar Telangana State Agricultural University, Hyderabad-500004, Telangana

2Professor, Department of Extension Education and Communication Management, Professor Jayashankar Telangana State Agricultural University, Hyderabad-500004, Telangana

3Principal Scientist (Extension Education), AICRP-WIA, PGRC, Professor Jayashankar Telangana State Agricultural University, Hyderabad-500004, Telangana

4Associate Professor, Department of Food and Nutrition, Hyderabad, Professor Jayashankar Telangana State Agricultural University, Hyderabad-500004, Telangana

*Corresponding author email id: bangari1998lavudya@gmail.com

Online Published on 21 September, 2024.

Abstract

The present study was undertaken in Ranga Reddy and Medchal-Malkajgiri districts of Telangana State with the aim to study the decision-making pattern of farm women involved in marketing activities of Horticulture produce. The Ex-post facto research design was used for the study and a total sample of 120 farm women was selected. It was observed that for farm-related activities the decision score was highest in the collection of produce (2.77), followed by cleaning and washing (2.58) and sorting (2.55). In market-related activities the decision score was highest in where to sell the produce (2.51), followed by the quantity of the produce for marketing (2.40), and price fixing for marketing of produce (2.28) This might be due to the reason that the respondents were purposively selected who were involved in the marketing activities.

Keywords

Farm women, Decision making, Horticulture, Produce